Entrepreneurs
There are endless marketing tools businesses utilise to play on the psyche of a consumer. What is a ‘Marketing ploy’? It are a range of tactics used to convince a consumer of a number of things, all of which aim…
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If you’re a business owner you may be struggling with establishing yourself within your workplace. How should your employees perceive you? There are a myriad of clashing stereotypical expectations of what a boss should be…. Which one should you be…
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We often think of the most successful business people as being extroverted, wildly charismatic, expressive and confident. But why are these traits so valued in businesses, and viewed as a prerequisite for business success? Well, as developed nations shifted from…
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The problem with trying to conceal your anxiety during a job interview or an important presentation is that we’ve evolved to do exactly the opposite. Back in our caveman days, when you saw a wild animal, you wouldn’t have to…
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Increasing numbers of business owners are praising the usefulness of LinkedIn, revealing they’ve managed to increase sales by spending more time on the social media platform. Experts continue to tell us that LinkedIn is a great way to connect with…
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Student’s of economics are taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory — and actually irrelevant in practice. Every business that sells a product or…
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To encourage better leadership on the job during the days of the Greek Empire, the Greeks invented mentoring, which exposed a young protégé to learning the experiences of a wise elder ‘who had already been there and done that’. As…
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The feeling is sensational. Euphoric. For a few moments when that outstretched hand reaches toward you, you feel wanted, important, and unstoppable. You’ve just been offered a new job. It’s quite easy to get caught up in this moment, and…
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When you start your own business you may be require to keep learning new skills to keep up with the market and this can be very valuable, but I get it, there’s never a moment to spare. Wouldn’t it be nice…
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During a job interview, you might feel as if your prospective employer is in the driver’s seat,controlling every move, and you must go wherever he or she leads you. However, this is just not true. There are many laws in…
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