Blog
The Australian telecommunications industry fielded an extraordinary 158,652 new complaints in 2012-13. This is almost five times higher than the number received by the Financial Ombudsman Service during the same period. It seems the race to have something different, to…
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Between the bouncy music and stacks of colourful jeans, visitors to the Benetton on Michigan Avenue might catch a whiff of a blooming marketing trend. Mounted high in the corner beside the store entrance, a scent diffuser, installed in November,…
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LinkedIn may not make headlines as frequently as Twitter and Facebook, but if you’re looking for a social network to build professional connections, it’s far and away the best. In fact, a recent study from Shareaholic found that though LinkedIn brings in…
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Food fads and fixations are something we usually associate with neurotic mums and inner-city hipsters. Make my latte biodynamic, nut-free, gluten-free, cruelty-free. With a twist of organic lemon. And yet when men in their 40s in Dubbo start discussing how…
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Chris Tudehope is a customer many brands would love to have. The 20-year-old university student and proud “loyalty card harlot” is, perhaps unexpectedly, a regular international traveller who has five frequent flyer cards, some with top-tier status. He’s also in…
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You’ve probably noticed this happening on your Facebook feed: friends asking for recommendations about everything from the most energy-efficient washing machine, to child-friendly accommodation in Vietnam, to best BYO restaurant in the city or whether the Samsung tablet is better than…
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The marketing landscape has changed drastically, and the transition from campaign-based marketing to the customer journey has C-level employees paying close attention. Surprising and delighting your customers is fundamental to business success, but focusing only on campaigns to create meaningful customer…
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After enjoying a string of promotions and pay rises, a manager finds his career has stalled. Now in his late forties, he is overlooked for jobs and young managers snap at his heels. The sad truth is the manager’s career…
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How will you focus your digital marketing efforts in 2014? The ever-expanding digital landscape is continuing to alter consumers’ behaviours and disrupt a broad range of industries. Some, such as retail and consumer products, are being particularly affected. Today’s customers…
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Knowing where your customers are and how to keep them happy in a low-cost way has always been a challenge for business. As social media, smartphone apps and other digital technologies have moved into common usage, businesses have suddenly been…
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