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Why the human resources department must go

It’s time to say goodbye to the Department of Human Resources. Well, not the useful tasks it performs. But the department per se must go. I talk with CEOs across the globe who are disappointed in their HR people. They…

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How to win sales by finding your customers’ ‘justifiers’

Customers in business-to-business markets are becoming increasingly sophisticated about purchasing. Recognizing that most products and services they buy are not strategic to their businesses, they begin by simply seeking suppliers that will meet their basic specifications at a competitive price.…

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Viral content secrets: the science of social sharing

It’s a sign of the times when Rupert Murdoch takes a quiz on Buzzfeed to determine which billionaire tycoon he is. For Buzzfeed, which recently launched an Australian edition, sharing is the only metric it cares about. “Shares are so much better…

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3 steps to positioning a ‘breakthrough’ brand

As a member of a startup advisory program, I regularly hear pitches from aspiring technology entrepreneurs. My job is to sort out the companies with potential from those that need to go back to the drawing board. One way I…

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