Business
If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they…
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Build it and they will come, won’t they? When it comes to your small business website, the short answer is probably not. A good website knows how to turn up in the right place at the right time, for example when…
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Google+ has always been an enigma for most small business owners. There’s a lot less talk about Google+ compared to the big two social networks – Facebook and Twitter. Add in Pinterest or Instagram and it’s little wonder why Google+…
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You might be setting up a new business, expanding or simply moving. But getting the business location right is everything. Factors to consider include: Rent vs buy Deciding whether to rent or buy will probably be one of the first…
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To what degree is your content marketing strategy delivering the results you want it to? For those who aren’t happy with their content marketing strategy, here content marketing maestro Joe Pulizzi explains how you can turn it around. Be honest…
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Charles Darwin once said that it is not the strongest of species that survives, nor the most intelligent, but the one most adaptable to change. While Charles Darwin may have been referring to nature, his commentary has never been truer…
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Especially if you’re about to launch a business, or thinking about setting one up, you need to be mindful of the difference represented between these two terms – and where (or if) there is a difference between them in your…
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Now this one separates the posers from the real McCoys. Truth is – most of us want to create a disciple in our own image. We love the idea of building a person from scratch; I’m guilty of it, many…
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Australian small businesses are feeling positive about their current and future performance, according to the first Westpac-Melbourne Institute Small Business Index. The index, based on a survey of 300 businesses around Australia in two weeks in January, is sitting at…
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There’s a shift on in Melbourne, with major business moving out of their suburban homes and into the CBD. A new report shows 16 companies moved from the suburbs to the CBD and its fringe in the past 12 months…
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