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7 Steps: How to be a Great Leader

If you’re a business owner you may be struggling with establishing yourself within your workplace. How should your employees perceive you? There are a myriad of clashing stereotypical expectations of what a boss should be…. Which one should you be…

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How important is Networking?

We talk about networking a lot in business. But what is it? What purpose does it serve? Networking means interacting and engaging with people. This may seem vague, which it is… but the benefits are endless. You can establish a…

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Sleep Deprivation and Time Management

Don’t we all wish there were more hours in the day… more time for work and leisure? But it seems that there just aren’t enough. We cram our days and come home exhausted, if you’re a business owner it may…

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Introverts vs Extroverts in Business

We often think of the most successful business people as being extroverted, wildly charismatic, expressive and confident. But why are these traits so valued in businesses, and viewed as a prerequisite for business success? Well, as developed nations shifted from…

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Finding your Niche Market

What is a niche market and why is it so important? A niche is a smaller segment of an already profitable larger market. It targets specific needs, ergo targeting consumers accordingly within a market with minimal competition. Targeting a niche…

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Social Media and Business Success

There is no longer any doubt that social media has a profound impact on the growth and success of small businesses. It can rapidly evoke mass frenzy and popularity over businesses that would have otherwise relied on word of mouth…

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Can You Actually Make Money On LinkedIn?

Increasing numbers of business owners are praising the usefulness of LinkedIn, revealing they’ve managed to increase sales by spending more time on the social media platform. Experts continue to tell us that LinkedIn is a great way to connect with…

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Mastering The Art Of Pricing

Student’s of economics are taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory — and actually irrelevant in practice. Every business that sells a product or…

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