If you’re a business owner you may be struggling with establishing yourself within your workplace. How should your employees perceive you? There are a myriad of clashing stereotypical expectations of what a boss should be…. Which one should you be…
We talk about networking a lot in business. But what is it? What purpose does it serve? Networking means interacting and engaging with people. This may seem vague, which it is… but the benefits are endless. You can establish a…
Don’t we all wish there were more hours in the day… more time for work and leisure? But it seems that there just aren’t enough. We cram our days and come home exhausted, if you’re a business owner it may…
We often think of the most successful business people as being extroverted, wildly charismatic, expressive and confident. But why are these traits so valued in businesses, and viewed as a prerequisite for business success? Well, as developed nations shifted from…
What is a niche market and why is it so important? A niche is a smaller segment of an already profitable larger market. It targets specific needs, ergo targeting consumers accordingly within a market with minimal competition. Targeting a niche…
There is no longer any doubt that social media has a profound impact on the growth and success of small businesses. It can rapidly evoke mass frenzy and popularity over businesses that would have otherwise relied on word of mouth…
The problem with trying to conceal your anxiety during a job interview or an important presentation is that we’ve evolved to do exactly the opposite. Back in our caveman days, when you saw a wild animal, you wouldn’t have to…
Increasing numbers of business owners are praising the usefulness of LinkedIn, revealing they’ve managed to increase sales by spending more time on the social media platform. Experts continue to tell us that LinkedIn is a great way to connect with…
Student’s of economics are taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory — and actually irrelevant in practice. Every business that sells a product or…
To encourage better leadership on the job during the days of the Greek Empire, the Greeks invented mentoring, which exposed a young protégé to learning the experiences of a wise elder ‘who had already been there and done that’. As…