Blog
Running a small business is hard. Running a small business that is in the midst of growth is harder. It is often you hear success stories of small businesses making it to the big time. But, you rarely hear how…
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We live in such a fast paced society that values and admires those who go-go-go – hard work is the ultimate key to success isn’t it? Yes… but only to an extent. These mentalities often result in business owners being…
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In today’s day and age, consumers accept and expect dishonestly and deception to accompany the branding and marketing of a business. The image elicited is that of a corporate drone or a soulless opportunist, doing anything for a buck at…
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You may have heard of the most recent opening of a plant-based café in St Kilda, Matcha Mylkbar. It opened on the 31st of March, and within days the population of Melbourne appears to be desperately flocking there for the…
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Businesses often seek to attract an influx of new customers, however it is just as –arguably more important to establish solid relationships with regulars. A steady customer base and regular clientele is key to a more stable and consistent influx…
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The notion of being a business owner is easy to romanticise. Being your own boss, in control of your own work hours, creating the environment you work in to suit you. Pursuing your passions through means that are almost entirely…
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We use our ability to converse to express, explain, define and relive our reality. With every anecdote and narrative we articulate our innermost thoughts and feelings. It is an immensely powerful tool. So how do we become skillful at conversation? How do…
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There are many advantages to being a small business owner, the appeal is self-explanatory. It gives you the freedom to express your creativity in almost any way you so desire, to be your own boss, to be in control and…
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Have you ever thought what makes successful people successful in the first place? Tried to pinpoint the traits or qualifications they naturally possess or obtained? Do they have their masters or a PHD, are they naturally charismatic and engaging? A…
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There are endless marketing tools businesses utilise to play on the psyche of a consumer. What is a ‘Marketing ploy’? It are a range of tactics used to convince a consumer of a number of things, all of which aim…
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