One of the most important and costly aspects of running a successful business is advertising. With a rapidly changing market, it’s not just about getting your name out there anymore. The introduction of Social Media has made it too easy…
Reviews and testimonials are an important part of advertising for every business. Customers in this day and age are more discerning than they have been in the past, more educated and with the benefits of having access to a wealth…
When thinking about buying a business for the first time, a franchise may not be the first concept that comes to mind, but for many it may be the best choice of investment of all the options available. Though franchises…
Many businesses revolve around ideas – from creative products and services all the way to the presentation of the business itself, it can be important to protect these ideas in order to prevent imitators from trying to compete for your…
Managing foreseeable risks is an important part of business. Though you can’t predict everything that may happen in the future, there are still plenty of well-known factors to account for that can have an impact on your workplace, and many…
Almost every company is home to innovative and creative people whose talents remain key to many of its successes. Yet, whether or not creativity as a whole is given room to shine, or interwoven into company culture is highly dependent…
Websites can be a big expense, so for small businesses that are centered around providing a service to locals, it can be easy to write them off as an unnecessary one. But there are many reasons why an online presence…
Sooner or later, most businesses need to outsource to freelancers in order to get essential work done. It can be a daunting task to find people and businesses whose values fit your own and who you believe will meet your…
Most of us are well aware of how to utilise social media to find friends, entertain ourselves, seek information etc. Businesses are also becoming better equipped at utilising all that social media has to offer. Whether it be merely a…
Emails can be an important part of professional correspondence, but as they frequently lack the immediate feedback of a phone call, it can be important to build your email skills to encourage responses and avoid hitting walls and breakdowns in…