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The Best Ways to Successfully Advertise Your Business

One of the most important and costly aspects of running a successful business is advertising. With a rapidly changing market, it’s not just about getting your name out there anymore. The introduction of Social Media has made it too easy…

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The Necessities of Testimonials

Reviews and testimonials are an important part of advertising for every business. Customers in this day and age are more discerning than they have been in the past, more educated and with the benefits of having access to a wealth…

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The Best Reasons for Buying a Franchise

When thinking about buying a business for the first time, a franchise may not be the first concept that comes to mind, but for many it may be the best choice of investment of all the options available. Though franchises…

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Managing Your Intellectual Property

Many businesses revolve around ideas – from creative products and services all the way to the presentation of the business itself, it can be important to protect these ideas in order to prevent imitators from trying to compete for your…

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Managing Risks in Your Business

Managing foreseeable risks is an important part of business. Though you can’t predict everything that may happen in the future, there are still plenty of well-known factors to account for that can have an impact on your workplace, and many…

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Boosting Creativity in Your Workplace

Almost every company is home to innovative and creative people whose talents remain key to many of its successes. Yet, whether or not creativity as a whole is given room to shine, or interwoven into company culture is highly dependent…

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How to Get the Most from Out-of-House Work

Sooner or later, most businesses need to outsource to freelancers in order to get essential work done. It can be a daunting task to find people and businesses whose values fit your own and who you believe will meet your…

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Crafting Emails to Get Responses

Emails can be an important part of professional correspondence, but as they frequently lack the immediate feedback of a phone call, it can be important to build your email skills to encourage responses and avoid hitting walls and breakdowns in…

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